Discover how 'The Entertainer' manages
to turbo-charge every aspect of their customer journey
28.04.2021 | 10:00am BST

Inspiring content

Personalisation of the customer journey is always a challenge, but doing this at scale is a mega challenge! 

The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981, with over 300 franchise stores internationally. 

Join this session where Scott Humphrey (Digital Trading Manager, The Entertainer & ELC) will talk through their inspiring eCommerce journey over the past 12 months and how they turbo-charged their online engagement strategy. Scott will reveal some of their ingredients for success and what the future holds for them, post-COVID.

Whether you are going through a digital transformation yourself or are interested in hearing about The Entertainer’s journey, this candid webinar will cover just that.

During this webinar interview,  you'll learn more about:

  • A few eCommerce tactics that The Entertainer uses to optimise traffic, conversion rates and performance
  • The challenges their team faced and how they were solved
  • How to use mass personalisation to create onsite conversions


10:00am - Introduction and welcome

10:05am - eCommerce success stories: The Entertainer, Scott Humphrey, Digital Trading Manager at The Entertainer & ELC

10:30am - Panel discussion with Josh Beale, Principal Account Director, Mapp and Tom Ricards, Channel Director, Fresh Relevance

10:45am - Q+A session

11:00am - Event ends


Meet the speakers

Register here