Personalizing emails at scale
with dotdigital + Fresh Relevance

Inspiring content


The bar for customer experience and service is raised, and each year marketers face new levels of expectation from their customers. The modern-day consumer is far more in-tune with just how valuable they are to you and what you can offer them in the marketing they receive. Personalised messaging and relevancy are the key!

Join dotdigital and Fresh Relevance as we look at the four simple steps you can take to give your customers exactly what they want.

Our expert speakers will show you how to:

  • - Manage specific data to influence your personalization strategy
  • - Deliver seamlessly integrated targeted campaigns
  • - Harness the power of real-time marketing strategies
  • - Leverage dynamic content, segmentation and one-on-one channels 

Meet the speakers

Speaker-07 Speaker-06
Gavin Laugenie
Head of Strategy
and Insight, dotdigital
James Crossley
Sales Consultant
Fresh Relevance


10:00 AM
10:05 AM
Introduction and welcome
10:05 AM
10:15 AM
4 quick wins to email personalization
Gavin Laugenie, Head of Strategy and Insight, dotdigital
10:15 AM
10:25 AM
Creating personalized experiences at scale
James Crossley, Sales Consultant, Fresh Relevance
10:25 AM
10:35 AM
Live Q+A
Put your questions directly to the speakers

Join the webinar