FRESH RELEVANCE SUMMIT

08.06.2023
Kings Place, 90 York Way, London, N19AG
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Browse, buy, repeat - fostering customer loyalty

With customer acquisition costs going up while being stuck in a constant discounting spiral, increasing customer loyalty has never been more vital. So how can you entice customers to make that all-important second purchase?

Join Fresh Relevance and other talented eCommerce, travel & digital marketing professionals for a day of inspiring sessions and discussions on how to provide customers with a digital experience that drives results.

The event will be thought-provoking and include lots of action-oriented content and networking opportunities. You will leave with fresh ideas on how to convert first-time buyers into a loyal customer base that will purchase again and again.

The summit is a full house every year, so register early

Agenda 

09:00
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09:25
Arrive, refresh
Enjoy a delicious selection of morning treats and breakfast. Chat with our support & client services experts about your specific projects and questions around the platform.
09:30
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09:40
Welcome & introductions
Eddy Swindell (CRO & co-founder, Fresh Relevance).
09:40
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10:05
Keynote: How to build a "ride or die" customer base
With many years of experience running eCommerce teams for brands, Gabrielle Hase (Digital Commerce Strategy Consultant) has a deep understanding of how building a "ride or die" relationship with customers is essential for long-term success, but requires more than just offering the right products or services. In her keynote, she'll explore: What did customer loyalty use to mean, and what does it look like today? And more importantly, what will it look like tomorrow?
10:05
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10:25
Keynote: Nurturing loyalty throughout the customer lifecycle
With customer acquisition costs going up and return on advertising spend going down for many businesses, Mike Austin (CEO & co-founder, Fresh Relevance) & Eddy Swindell (CRO & co-founder, Fresh Relevance) will discuss key ways to thrive by increasing customer lifetime value.
10:25
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10:40
Coffee break
10:40
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11:05
Harnessing high impact moments in the customer journey
Competition in the eCommerce and travel sectors is fierce. Huriyyah Dhanse (VP Customer, Fresh Relevance) will uncover how to identify and build out micro journeys for high impact moments in the customer journey, to engage consumers with the right CX at the right moment for strong ROI.
11:05
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11:30
Product roadmap 2023 & beyond
David Henderson (CTO, Fresh Relevance) will talk you through the latest platform developments and give you a sneak peek of upcoming new features.
11:30
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11:55
Building a loyal customer experience
Katherine Hunter (Business Development Manager, Fresh Relevance) and Scott Humphrey (Solutions Consultant, Fresh Relevance) will showcase how to use the latest Fresh Relevance features to improve the customer experience and online revenue.
12:00
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13:00
Themed lunch tables
Dig into a delicious lunch while chatting with peers on our themed lunch tables.
13:00
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13:20
"Exceptional” is the new “Average"
Learn from Ricardas Montvila (VP of Global Strategy at Mapp) on how get your marketing out of the bog! Based On Gut-feel (BOG) decisions is the primary reason for poorly performing marketing campaigns. BOG in combination with addiction to averages fosters a culture of “good enough” marketing campaigns. In this session Ricardas will share a path to becoming insight-led marketers. Ensuring that “Exceptional” is your new “Average”.
13:20
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13:40
Understanding the loyalty program owner mindset in 2023 and onwards
Sheila Power (Chief Sales Officer, Antavo Enterprise Loyalty Cloud) will provide key insights on the Global Customer Loyalty Report 2023, loyalty program trends, revamping loyalty programs, increased company investments, KFC Rewards Arcade's gamification, BrewDog's successful badge-based program, and Bergzeit's rewards for activities beyond purchases.
13:40
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14:00
Data-Driven Strategies for Building Effective Customer Journeys
Marketing automation expert, Phill Manson, discusses how the effective use of data can improve your customer journey, driving revenue growth and loyalty. Discover the critical role of data including what data to focus on, where to store it, how to segment it, and how to use it to get the most from your database to create profitable personalised customer journeys.
14:00
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14:15
Coffee break
14:15
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14:40
Würth's product recommendation journey
Reece Smith, Eshop Coordinator & UX Supervisor | Würth UK and Ireland
14:40
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15:10
Brand panel: Solving the customer loyalty puzzle
Learn about top strategies for a frictionless customer experience that drives loyalty. Get your questions answered by leading retailers Würth and Lockhart Catering, hosted by Dominic Delegate (Head of Account Management, Fresh Relevance).
15:10
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15:25
Coffee break
15:25
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15:55
Personalisation Pro Awards 2023
Celebrate the crème de la crème of British eCommerce & travel marketing, selected by our jury of industry experts.
16:00
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17:00
Drinks by the canal
Sip and chat on our terrace overlooking the Regent's Canal. There's no better place to enjoy the start of the summer than along London's most renowned canal.

Speakers

  • Mike-Circle-150px Eddy-Circle-150px Huri-Circle-150px Arthur

    Dom-Circle-150px
    Mike Austin
    CEO & co-founder,
    Fresh Relevance    		 Eddy Swindell
    CRO & co-founder,
    Fresh Relevance    		 Huriyyah Dhanse
    VP, Customer,
    Fresh Relevance    		 Arthur Rakovskis
    Partnerships Manager,
    Fresh Relevance

    Dominic Delegate
    Head Of Account 
    Fresh Relevance
    G.H. Dave-Circle-150px Phill_PAASE Katherine Hunter
    Ricards_Mapp

    Gabrielle Hase
    Digital Commerce Strategy Consultant

    		 David Henderson
    CTO,
    Fresh Relevance    		 Phill Manson,
    Founder & MD,
    PAASE
    		 Katherine Hunter,
    BDM
    Fresh Relevance


    Ricardas Montvila,
    VP Global Strategy
    Mapp
    Scott_OK Antavo

    Reece


    SimonB

     

    Scott Humphrey, Solutions Consultant,
    Fresh Relevance    		 Sheila Power,
    Chief Sales Officer,
    Antavo
    Reece Smith,
    Eshop Coordinator & UX Supervisor,
    Würth
    Simon Britten,
    Head of Digital Marketing, 
    Lockhart Catering Equipment 

     
       




     

     

About the venue

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Located in the heart of King’s Cross with views over the beautiful Regent’s Canal, the award-winning venue is just minutes from Kings Cross St. Pancras and easily accessible from all over the UK and Europe.

With a light-flooded indoor space and a covered, private terrace along the canal, this venue offers an inspiring break from the ordinary. 

Nearest tube station: King’s Cross

 

The Venue

Kings Place, 90 York Way, London, N19AG

Kings Place, 90 York Way, London, N19AG

Why attend?

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Level up your platform knowledge

Our presentations will enable you and your team to get more out of Fresh Relevance. Meet our customer success and account management teams on-site to answer your questions and get tips & tricks around the platform.

Discover winning marketing & eCommerce tactics 

The agenda is geared to inspire you and to get your creative juices flowing. Hear from expert speakers, fellow Fresh Relevance users and thought leaders in the space to learn and grow as a professional.

Mingle & network

Chat and share with peers and learn from the brightest minds in the eCommerce and travel industries. Our Summit provides the perfect environment to build your network and make new friends!

 

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