Real-time web targeting to identify non-GDPR compliant subscribers.
Tailored, personalized messaging to optimize GDPR consent through web and email.
A range of real-time web content tools to communicate the GDPR consent message
GDPR consent request messaging in marketing and triggered behavioral emails.
Advanced frequency capping of messaging
Integration with your existing ESP.
Permission Pass Campaigns
A permission pass campaign requests all contacts with an unverified opt-in status to confirm that they still want to receive emails from you.
From May 25, 2018, GDPR will be in force. After this date, you will only be able to email your EU subscribers if you have consent that's in line with GDPR.
While it is recommended to seek legal advice to be fully compliant with the new regulation, running a permission pass campaign represents a first effective step towards compliance.
Why do I need it?
If email marketing is an important revenue driver for your business, the new regulation is likely to have a significant impact. You will no longer be able to email contacts where the previous consent was not in line with GDPR or you haven’t maintained the records of consent from a previous ESP or opt-in form. This can apply to a large percentage of your subscribers. So the sooner you think about smart ways to ask your subscribers to opt-in, the better.
Let Fresh Relevance help you.
Our GDPR Permission Pass Service offers you a quick and easy way to minimize the effect on your business. We take the heavy lifting off your shoulders by setting up and managing GDPR consent requests for those contacts who have not given explicit permission to receive marketing emails from you – across channels.